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The Challenge
The realtor was active on social media but struggled with:
- Inconsistent lead quality
- High competition in paid platforms
- Lack of a follow-up system
Most leads were cold and required heavy nurturing.
Our Strategy
We designed a hyper-local buyer & seller funnel tailored to Toronto neighbourhoods.
Key initiatives:
- Meta Ads targeting:
- First-time buyers
- Downsizers
- Sellers in specific postal codes
- Lead magnets:
- “Toronto Home Buyer Guide”
- “Free Home Value Report”
- CRM + automated follow-up setup
- Landing pages optimized for mobile
Execution Highlights
- Postal-code-level targeting
- Lookalike audiences from engagement data
- Automated SMS & email follow-ups
- Weekly ad creative testing
Projected Results (First 90 Days)
- 40–60 leads/month
- 10–15 qualified buyer/seller conversations
- Lower cost per lead vs generic ads
- Improved follow-up speed & lead response time
Key Takeaway
For realtors, speed + targeting + automation makes the difference between wasted ad spend and closed deals.
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