LOCAL CONTRACTOR

Helping a Toronto Contractor Generate Consistent Local Leads

The contractor relied heavily on referrals and third-party platforms (HomeStars, Yelp), which led to:

Inconsistent lead flow
High lead costs
Low control over customer acquisition
Their Google Business Profile was under-optimized, and competitors were dominating local search results.

We implemented a local lead-generation system focused on high-intent homeowners.

Key initiatives:

Google Business Profile optimization (categories, services, photos, posts)
Local SEO improvements:
- Service-area pages
- Keyword-focused on-page optimization
Google Search Ads targeting:
- “Kitchen renovation Toronto”
- “Basement finishing near me”
Conversion-focused landing page with call tracking