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The Challenge
The clinic faced:
- Strong competition in Google Maps
- Missed calls and untracked leads
- Low patient volume from digital channels
They needed compliant, local patient acquisition without relying on discounts.
Our Strategy
We implemented a patient acquisition framework focused on trust, visibility, and accessibility.
Key initiatives:
- Google Business Profile optimization
- Local SEO:
- Treatment-based pages
- FAQ schema
- Google Ads targeting:
- “Physiotherapist near me”
- “Emergency dentist Toronto”
- Call tracking + appointment conversion tracking
Execution Highlights
- Optimized clinic profile for Maps visibility
- High-intent search ads with call extensions
- Mobile-first landing pages
- Review generation strategy
Projected Results (First 90 Days)
- 20–35 new patient inquiries/month
- Increased Google Maps impressions
- Higher call-to-appointment conversion rate
- Clear insight into cost per patient acquisition
Key Takeaway
Clinics win locally by combining search visibility, trust signals, and fast response systems.
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