GTA CONTRACTOR

Generating Commercial Leads for a Roofing Company

Challenge
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The company had strong referrals but lacked inbound leads for large projects.

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Problems included:

No visibility for commercial searches
Website not built for lead generation
Long sales cycles without nurturing

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Goals

Attract higher-value commercial projects
Generate consistent inbound inquiries
Improve brand authority

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Our Strategy

1. Website & Landing Page Optimization

Industry-specific messaging
Clear project qualifications
Strong CTA for inspections & estimates

2. Google Ads for Commercial Keywords

Targeted “commercial roofing Toronto”
Competitor exclusions
Conversion tracking

3. Content & Local SEO

Service pages for commercial roofing
Case-style content for authority
Google Business Profile optimization

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Results (First 90 Days – Benchmarked)

🏢 12–18 qualified commercial inquiries
💼 Higher average project value
📈 Improved search visibility
🔁 Longer but higher-quality sales cycles

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Key Takeaway

Clear positioning + commercial-focused messaging attracts bigger, better projects.

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Related Work

LOCAL CONTRACTOR

Web Design, Meta Ads

REALTOR (Residential Real Estate)

Strategy, Content Marketing